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The U.S. Department of Energy and the North Carolina Clean Energy Technology Center are excited to announce that a new, modernized DSIRE is under construction. The new version of DSIRE will offer significant improvements over the current version, including expanded data accessibility and an array of new tools for site users. The new DSIRE site will be available in December 2014. Staff are currently working hard on the new version of DSIRE but are also maintaining the content of the current version of DSIRE. Thank you for your continued support and patience during this transition. We hope you are as excited for December as we are!

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Incentives/Policies for Renewables & Efficiency

Printable Version
Business Incentive Program   

Last DSIRE Review: 10/15/2014
Program Overview:
State: Wisconsin
Incentive Type: State Rebate Program
Eligible Efficiency Technologies: Dishwasher, Refrigerators, Equipment Insulation, Water Heaters, Lighting, Lighting Controls/Sensors, Chillers , Furnaces , Boilers, Heat pumps, Central Air conditioners, Heat recovery, Steam-system upgrades, Compressed air, Programmable Thermostats, Energy Mgmt. Systems/Building Controls, Motor VFDs, Processing and Manufacturing Equipment, Agricultural Equipment, Comprehensive Measures/Whole Building, Custom/Others pending approval, Evaporative Coolers, Vending Machine Controls, Commercial Refrigeration Equipment, Personal Computing Equipment, Data Center Equipment, Food Service Equipment, LED Lighting
Applicable Sectors: Commercial, Industrial, Nonprofit, Schools, Local Government, Construction, State Government, Tribal Government, Fed. Government, Agricultural, Institutional
Amount:Prescriptive: Varies by equipment type
Custom:10-30% of project costs
Maximum Incentive:Prescriptive: Varies by equipment type
Custom: $200,000 or 30% per project
Total Prescriptive and Custom combined: $400,000 per calendar year
Equipment Requirements:Must meet Focus on Energy's standards for energy efficiency
Funding Source:Focus On Energy Program
Expiration Date:12/31/2014 (current applications)
Web Site:

Focus on Energy offers financial incentives to eligible business customers who install many types of qualifying energy efficient equipment in existing buildings. The program offers both prescriptive incentives for a variety of specific improvements and custom incentives for improvements that do not fall under any of the prescriptive listings. In order to receive awards participants must be a customer of a participating electric or gas utility (i.e., participating gas utility for gas incentives and participating electric utility for electricity incentives). In addition, this program is applicable only to businesses that use between 100 kW and 1,000 kW of demand in any given month of the previous year. Businesses that do not fit this description may be eligible the Small Business Program, the  Large Energy Users Program or the Chain Stores and Franchises Program.

Below is a list of equipment categories for which incentives are available, with short descriptions of some eligible technologies. Interested parties should see the program web site for incentive amounts and more detailed qualifying criteria. Application periods run from April 1-March 31 of each year.

  • Agricultural: Lighting; Irrigation Pump Horsepower Reduction; Dairy and Livestock Efficient Technologies; Dairy Refrigeration;  Greenhouse Technologies
  • Compressed Air: Compressed Air System Survey and Report; Variable Speed Air Compressor; Other Compressed Air Technologies 
  • Food Service: Ice Machines; Dishwasher, Commercial Fryers; Refrigerators and Freezers; Steam Cookers; Convection Ovens; Griddles; Hot Food Holding Cabinets; Hood Ventilation Controls; Rack Ovens
  • HVAC: Heating, Ventilation and Cooling Systems; HVAC Tune-Up; Rooftop Unit Optimization; Steam Trap Maintenance and Replacement
  • Information Systems: Air Conditioning Equipment; Drycoolers, PC Network Energy Management
  • Lighting
  • Refrigeration System: Refrigeration Tune-Up; Anti-Sweat Heater Controls; Efficient Reach-In Case Door, LED Reach-In Case Lighting and Occupancy Sensors; Evaporator and/or Condenser Fan ECM Motors; Night Curtains; Beverage Cooler Controls
  • Variable Frequency Drives
  • Other: Guestroom Energy Management Controls; Loading Dock Seals and LED Light Fixtures; High Efficiency Vending Machines and Vending Machine Controls; Water Heaters; Water Heater Fuel Conversion; Radiant Heater Bands for Plastics; Radiant Tube Inserts for Heat Treating; Repulper Rotor and Pressure Screen Rotor for Pulp and Paper

To obtain custom incentives, interested applicants must work with a Focus on Energy adviser to obtain pre-approval for projects prior to purchasing and installing the equipment. All equipment must be new, and existing equipment must be removed (and preferably recycle). Projects with less than a 1.5 year payback are not eligible, and projects with payback of 10 years or longer may be subject to case-by-case eligibility determinations. Custom incentives must be between 10% and 30% of project costs, and are limited to $200,000 per project. An individual customer may receive up to $400,000 for prescriptive and custom projects combined per calendar year.

  Focus on Energy
Focus on Energy
1 S Pinckney St., Suite 340
Madison, WI 53703
Phone: (800) 762-7077
Web Site:
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Disclaimer: The information presented on the DSIRE web site provides an unofficial overview of financial incentives and other policies. It does not constitute professional tax advice or other professional financial guidance, and it should not be used as the only source of information when making purchasing decisions, investment decisions or tax decisions, or when executing other binding agreements. Please refer to the individual contact provided below each summary to verify that a specific financial incentive or other policy applies to your project.

While the DSIRE staff strives to provide the best information possible, the DSIRE staff, the N.C. Solar Center, N.C. State University and the Interstate Renewable Energy Council, Inc. make no representations or warranties, either express or implied, concerning the accuracy, completeness, reliability or suitability of the information. The DSIRE staff, the N.C. Solar Center, N.C. State University and the Interstate Renewable Energy Council, Inc. disclaim all liability of any kind arising out of your use or misuse of the information contained or referenced on DSIRE Web pages.

Copyright 2014 - 2015 North Carolina State University, under NREL Subcontract No. XEU-0-99515-01. Permission granted only for personal or educational use, or for use by or on behalf of the U.S. government. North Carolina State University prohibits the unauthorized display, reproduction, sale, and/or distribution of all or portions of the content of the Database of State Incentives for Renewables and Efficiency (DSIRE) without prior, written consent.