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Incentives/Policies for Energy Efficiency

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Chain Stores and Franchises Program   

Last DSIRE Review: 10/15/2014
Program Overview:
State: Wisconsin
Incentive Type: State Rebate Program
Eligible Efficiency Technologies: Dishwasher, Refrigerators, Equipment Insulation, Lighting, Lighting Controls/Sensors, Chillers , Furnaces , Boilers, Heat pumps, Central Air conditioners, Heat recovery, Steam-system upgrades, Compressed air, Programmable Thermostats, Energy Mgmt. Systems/Building Controls, Motor VFDs, Processing and Manufacturing Equipment, Comprehensive Measures/Whole Building, Custom/Others pending approval, Evaporative Coolers, Vending Machine Controls, Commercial Refrigeration Equipment, Personal Computing Equipment, Data Center Equipment, Food Service Equipment, LED Lighting
Applicable Sectors: Commercial
Amount:Prescriptive: Varies by equipment type
Custom:10-30% of project costs
Maximum Incentive:Prescriptive: Varies by equipment type
Custom: $250,000 or 30% per project
Total Prescriptive and Custom combined: $500,000 per calendar year
Equipment Requirements:Must meet Focus on Energy's standards for energy efficiency
Funding Source:Focus On Energy Program
Start Date:01/01/2014 (current program)
Expiration Date:12/31/2014 (current applications)
Web Site:

Focus on Energy offers financial incentives to eligible business customers who install many types of qualifying energy efficient equipment in existing buildings. The program offers both prescriptive incentives for a variety of specific improvements and custom incentives for improvements that do not fall under any of the prescriptive listings. In order to receive awards participants must be a customer of a participating electric or gas utility (i.e., participating gas utility for gas incentives and participating electric utility for electricity incentives). In addition, the Chain Stores and Franchises Program is applicable only to businesses with five or more facilities or franchise locations within Wisconsin. Eligible chains or franchises include gas stations, big box retailers, grocery stores, convenience stores, or quick-service or full-service restaurants. Businesses that do not fit this description may be eligible for either the Small Business Program, Large Energy Users Program or the Business Incentives Program.

Below is a list of equipment categories for which incentives are available, with short descriptions of some eligible technologies. Interested parties should see the program web site for incentive amounts and more detailed qualifying criteria. Application periods run from April 1-March 31 of each year.

  • Business: PC Network Energy Management Controls; High Efficiency Vending Machines and Vending Machine Controls; Loading Dock Seals and LED Light Fixtures; High Efficiency Food Service Equipment; Kitchen Hood Ventilation Controls; High Efficiency Pre-Rinse Spray Valve
  • HVAC: High Efficiency Boilers and Boilers Plants; Boiler Controls and Combustion Management Systems; Energy Recovery Ventilators; Condensing Unit Heaters; Variable Frequency Drives
  • Lighting: LED Lamps and Ceramic Metal Halide Lamps and Fixtures; High Efficiency, Low Glare Recessed Fixtures; High Performance and Reduced Wattage T8 Systems; Pulse Start Metal Halides; Lighting Controls - Occupancy and Daylighting; High-Bay Fluorescent Fixtures; Compant Fluorescent Fixtures
  • Refrigeration Systems: Anti-Sweat Heater Controls; Efficient Reach-In Case Door; LED Reach-In Case Lighting and Occupancy Sensors; Evaporator and/or Condenser Fan ECM Motors; Night Curtains; Beverage Cooler Controls; Floating Head Pressure Controls

To obtain custom incentives, interested applicants must work with a Focus on Energy adviser to obtain pre-approval for projects prior to purchasing and installing the equipment. All equipment must be new, and existing equipment must be removed (and preferably recycled.) Projects with less than a 1.5 year payback are not eligible, and projects with payback of 10 years or longer may be subject to case-by-case eligibility determinations. Custom incentives must be between 10% and 30% of project costs, and are limited to $250,000 per project. An individual customer may receive up to $500,000 for prescriptive and custom projects combined per calendar year.

  Focus on Energy
Focus on Energy
1 S Pinckney St., Suite 340
Madison, WI 53703
Phone: (800) 762-7077
Web Site:
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Disclaimer: The information presented on the DSIRE web site provides an unofficial overview of financial incentives and other policies. It does not constitute professional tax advice or other professional financial guidance, and it should not be used as the only source of information when making purchasing decisions, investment decisions or tax decisions, or when executing other binding agreements. Please refer to the individual contact provided below each summary to verify that a specific financial incentive or other policy applies to your project.

While the DSIRE staff strives to provide the best information possible, the DSIRE staff, the N.C. Solar Center, N.C. State University and the Interstate Renewable Energy Council, Inc. make no representations or warranties, either express or implied, concerning the accuracy, completeness, reliability or suitability of the information. The DSIRE staff, the N.C. Solar Center, N.C. State University and the Interstate Renewable Energy Council, Inc. disclaim all liability of any kind arising out of your use or misuse of the information contained or referenced on DSIRE Web pages.

Copyright 2014 - 2015 North Carolina State University, under NREL Subcontract No. XEU-0-99515-01. Permission granted only for personal or educational use, or for use by or on behalf of the U.S. government. North Carolina State University prohibits the unauthorized display, reproduction, sale, and/or distribution of all or portions of the content of the Database of State Incentives for Renewables and Efficiency (DSIRE) without prior, written consent.